Pull 'n' Peel Twizzlers
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Product: A chewy candy meant to be peeled.
Insight: If you bite right into them you're doing it wrong.
Concept: People who bite them are the worst. Don't be one of them.
Tag: Please Pull 'n' Peel
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OOH
Digital
In-store / Packaging
Just in case you can't figure out how to do it:
Experiential
Campaign Collectibles
We partnered with AMC Theaters to bring the world popcorn tubs with single servings of Pull 'n' Peel Twizzlers. They'll debut at the opening of a Jorden Peele movie.
