Pull 'n' Peel Twizzlers

Product: A chewy candy meant to be peeled.

Insight: If you bite right into them you're doing it wrong.

Concept: People who bite them are the worst. Don't be one of them.

Tag: Please Pull 'n' Peel

In-store / Packaging
Just in case you can't figure out how to do it:
Campaign Collectibles 

We partnered with AMC Theaters to bring the world popcorn tubs with single servings of Pull 'n' Peel Twizzlers. They'll debut at the opening of a Jorden Peele movie.

Patches, T-shirts, Buttons
AD: Molly McCarvill
CW/3D: Nick Waddell