Tomcat Press n' Set Mouse Traps
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Product: A very effective mouse trap.
Insight: Mice have miserable lives and they deserve better.
Concept: Tomcat is the mercy killing mice deserve.
Tag: Kills on impact, for their sake.
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Rebrand




OOH


Digital



In-store / Packaging
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Glow In The Dark Ceiling Mice
After reading All Mice Go to Heaven to your children they might tell you that they miss the mice, so we enclosed some glowing angel mice to put on their ceiling to remind them that the mice are in a better place.
Children's Book
With all the mice you'll be killing you're children might come to you with questions about death and the meaning of life. We wrote a book to explain it all to them.



