Product: A tea brand with unique flavors.
Insight: TAZO tea blends add something special to a beverage that has been around forever.
Concept: When things have been around for a while they need to be spiced up.
Tag: A twist on the traditional.
Subscribers get three teas and six other extras of their choosing so they can create their own unexpected blends.
These signs will be placed throughout grocery stores near the unexpected flavors found in TAZO Tea.