TAZO Tea

Product: A tea brand with unique flavors.

Insight: TAZO tea blends add something special to a beverage that has been around forever.

Concept: When things have been around for a while they need to be spiced up.

Tag: A twist on the traditional.

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Subscription Boxes

Subscribers get three teas and six other extras of their choosing so they can create their own unexpected blends.

In-store

These signs will be placed throughout grocery stores near the unexpected flavors found in TAZO Tea.

OOH
AD/CW: Molly McCarvill
with help from Josh Perry