TAZO Tea
Product: A tea brand with unique flavors.
Insight: TAZO tea blends add something special to a beverage that has been around forever.
Concept: When things have been around for a while they need to be spiced up.
Tag: A twist on the traditional.
Subscription Boxes
Subscribers get three teas and six other extras of their choosing so they can create their own unexpected blends.
In-store
These signs will be placed throughout grocery stores near the unexpected flavors found in TAZO Tea.
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